Published on thebookseller.com

"...In the statistics department, Bowker's Kelly Gallagher gave numbers from the fifth Book Industry Study Group/Bowker survey on consumer attitudes to e-books, but this time also surveyed student attitudes to digital content in higher education. Out of 78,000 consumers, the fourth trade survey garnered 750 respondents; the fifth captured 1,200 - a big increase mirroring marketplace activity.

Bowker's stats for the size of the trade e-book market closely align with those of the Association of American Publishers and IDPF: in October "the curve really took off." For A-list authors with new frontlist (mainly fiction), e-books represent on average 25%-30%, but can go as high as 60%; overall, e-books comprise 11% of trade. However, April saw the market dip."

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