Published in Bloomberg

"...E-book sales hit $441.3 million last year from $61.3 million two years earlier, according to the Association of American Publishers. Two-thirds of readers surveyed by the Book Industry Study Group over the 2010 holiday season said they have switched 'exclusively or mostly' to e-books from print books. The popularity of e-books gives self-published authors like Lender access to wide readership and saves on publishing costs."

View Full Profile