Posted Friday, July 22, 2011
Sizing Up a Changing Industry
BISG and AAP partner to launch BookStats, the "most robust publisher data collection ever undertaken."
"...Almost everyone in the book business will acknowledge that we are in the midst of the most interesting, challenging and promising period in the industry's history. But almost everyone has the same question: How can we better understand these new realities so they can support our strategic priorities?
Never has the need for accurate, consistent data about publishing and books been so important. We all recognize that transformative changes have occurred in the creation and distribution of content; tools to effectively track and comprehend those changes would allow us to make smarter marketplace decisions.
Our industry takes a major step in growing this knowledge base in July when the Association of American Publishers (AAP) and Book Industry Study Group (BISG) jointly release the first annual edition of BookStats, a landmark statistical initiative capturing the size and scope of the total U.S. book publishing industry...."
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"...Almost everyone in the book business will acknowledge that we are in the midst of the most interesting, challenging and promising period in the industry's history. But almost everyone has the same question: How can we better understand these new realities so they can support our strategic priorities?
Never has the need for accurate, consistent data about publishing and books been so important. We all recognize that transformative changes have occurred in the creation and distribution of content; tools to effectively track and comprehend those changes would allow us to make smarter marketplace decisions.
Our industry takes a major step in growing this knowledge base in July when the Association of American Publishers (AAP) and Book Industry Study Group (BISG) jointly release the first annual edition of BookStats, a landmark statistical initiative capturing the size and scope of the total U.S. book publishing industry...."
View Full Article











