Posted Friday, August 26, 2011
Let Readers Share E-Books, and They'll Really Take Off
"...Each week, e-book journalist Charlotte Abbot (@charabbot) leads an hour-long Twitter discussion with publishing industry innovators, identified by the hashtag #followreader. Yesterday's discussion, about e-book buyer behavior, included reps from leading book industry research organizations Book Industry Study Group and Bowker PubTrack Consumer (on Twitter here). The two companies collaborate on research about consumer attitudes toward e-book reading. Here are some of their newest findings (and their earlier findings on e-book power buyers are here)..."
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