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Posted Wednesday, September 21, 2011

BISG Discusses World Book Night US and Digital Changes

"The debut of World Book Night US, coinciding with the UK's second go-round on 23rd April 2012, was introduced in a keynote at the Book Industry Study Group a.g.m. in New York.

Random House president of sales, operations and digital Madeline McIntosh told delegates of the event's most recent developments at its meeting yesterday (20th September). These include the hiring of Carl Lennertz--ex-Harper, ex-ABA and ex-Knopf--as WBN US' executive director; the Association of American Publishers' donation of space within its New York headquarters for Lennertz's office; pledges from the big six publishers and Barnes & Noble; and Ingram's willingness to help with distribution. WBN US is also in "very early" discussions with printers...."

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