"...Research from the Book Industry Study Group (BISG) shows the explosion of e-reading devices like Kindles and iPads has seen a hike in the percentage of print book consumers who are now downloading e-books. BISG’s research shows that 5% of print book fans say they downloaded e-books in October 2010, but that this rose to 13% in January 2011. Two thirds of those surveyed said they now favour e-books over print..."

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