"...Demand is growing. E-book sales in 2010 were up 40% over the previous year, according to Aptara's annual survey of the digital book marketplace that collected 1,350 responses from a range of publishers. (That growth figure is almost identical to the 39% growth rate reported by the Association of American Publishers/Book Industry Study Group BookStats sales survey that found e-books sales in 2010 across all publishing segments rose 39%, to $1.62 billion)..."

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