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Posted Thursday, December 08, 2011

UK Publishers Seek 'Most Thrilling Outcome for Readers and Writers'

"...With more than 550 delegates, 54 speakers on two stages and an active, tweeting audience, this was an engaging conference that saw Bloomsbury's Evan Schnittman, worldwide MD Sales and Marketing, Print and Digital, call for 'enhanced hardbacks' - higher-priced hardbacks sold with the digital version - and an avalanche of data from research bodies Book Marketing Limited, the Book Industry Study Group and AT Kearney that confirmed what everybody knows: that digitization is happening faster than anyone could have predicted."

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