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Posted Thursday, December 15, 2011

Make It Work: Publishers Need to Embrace Ebooks

"It's been a big year for ebooks. We've seen exponential growth in market share and revenue, new platforms and readers, and even what some might call 'recognition,' most notably in the creation of an ebook best-seller list in The New York Times. Most importantly, I think, we hit the tipping point in terms of wider acceptance by the general public...

Even more promising ebook news can be found in the industry study BookStats, a joint venture between the Book Industry Study Group, Inc. (BISG) and The Association of American Publishers (AAP). It highlights some of the major gains that ebooks have made in the past 3 years. According to the survey, ebook market share increased from 0.6% in 2008 to 6.4% in 2010, and net unit sales increased more than 1,000% to 114 million..."

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