Posted Thursday, February 09, 2012
E-Textbooks On the Cusp?
"BISG's Making Information Pay for Higher Ed Publishing seminar , held February 8 in New York, showed that textbook publishers have much in common with other sectors in publishing when it comes to digital: the tools and technology are there, publishers just have to figure it out how to capitalize on the opportunities.
Kicking off the morning, Steve Paxhia, president of Beacon Hill Strategic Solutions, elaborated on the fall 2011 study 'Student Attitudes Toward Content in Higher Education,' and opened by saying, 'If you're looking for the sweet spot in digital users, look at distance learners.' Distance learners buy more e-books for classes than non-distance learners, a statistic the BISG survey found from a sample size of 1,600..."
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Kicking off the morning, Steve Paxhia, president of Beacon Hill Strategic Solutions, elaborated on the fall 2011 study 'Student Attitudes Toward Content in Higher Education,' and opened by saying, 'If you're looking for the sweet spot in digital users, look at distance learners.' Distance learners buy more e-books for classes than non-distance learners, a statistic the BISG survey found from a sample size of 1,600..."
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