Posted Tuesday, March 06, 2012
The Amazon Paradox: Coming to Terms With Publishing's Colossus
"...Despite consumer uncertainty, the statistics show a dramatic increase in e-book and online print purchases, especially at Amazon. The latest results of the Book Industry Study Group's extensive survey of e-book reading showed substantial gains for digital vendors in 2011 at the expense of bookstores, with a third of e-book buyers decreasing their spending at national chains and 29 percent buying fewer books from their local independent booksellers... The BISG study, which is conducted by Bowker Market Research, tracks what it calls Power Buyers (consumers who acquire e-books at least weekly). The latest installments of the survey, according to the BISG summary, "shows a rosy outlook for publishing with nearly three-quarters of e-book Power Buyers purchasing more titles overall. Further, nearly half of Power Buyers had more total spending on books in all formats..."
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