Posted Wednesday, March 28, 2012
E-Books, How Do We Love Thee? Let BISG Count the Ways
"Oh, e-books, how do we love thee? let me count the ways...
The ways are indeed being counted assiduously and continually and made fingertip-ready in real-time for publishers by the Book Industry Study Group (BISG). The latest must-have, must-see installment in the Book Industry Study Group's ongoing Consumer Attitudes Toward E-Book Reading survey clarifies and counts the depth, breadth and height of that newest of loves: which devices are hot now? Which are on the wane? What features do buyers want next? What else do e-book buyers do or consume with their devices?
'E-Book Power Buyers' -- that small fraction of all buyers who buy half the titles sold -- are starting to look like their statistical counterparts in the print book market. What genres are they buying? Where are they discovering titles? Online? Ads? Reviews? In-App? How does good ol' word-o'-mouth do among the tech-savvy e-book buyer?"
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The ways are indeed being counted assiduously and continually and made fingertip-ready in real-time for publishers by the Book Industry Study Group (BISG). The latest must-have, must-see installment in the Book Industry Study Group's ongoing Consumer Attitudes Toward E-Book Reading survey clarifies and counts the depth, breadth and height of that newest of loves: which devices are hot now? Which are on the wane? What features do buyers want next? What else do e-book buyers do or consume with their devices?
'E-Book Power Buyers' -- that small fraction of all buyers who buy half the titles sold -- are starting to look like their statistical counterparts in the print book market. What genres are they buying? Where are they discovering titles? Online? Ads? Reviews? In-App? How does good ol' word-o'-mouth do among the tech-savvy e-book buyer?"
View Full Article