Book Industry Study Group's Angela Bole, welcomed attendees to the May 3rd conference at the McGraw-Hill Auditorium, which focused on how to capture and use data in both print and digital book marketing and sales. Despite a serious subject, the day's presentations managed to be both accessible and entertaining.

First up was Jake Freivald from Information Builders, who talked about how important it is to present data in a visual way, centered on a few key data elements -- especially the more unwieldy and complex it is...

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