Book publishers should make reading books as addictive and habit-forming as playing Angry Birds, said Charles Duhigg, author of The Power of Habit (also known as "that book about how Target knew a teenager was pregnant before her dad did"), at the Book Industry Study Group's "Making Information Pay" conference this morning.

Here's how a habit is formed: A cue leads to a routine leads to a reward. "Not a lot of attention has been paid to the cue or to the reward," Duhigg says...

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