Posted Monday, May 07, 2012
iPad E-Reading Market Share Stagnates as Tablet E-Reading Rises
"Google is taking a bite out of Apple among consumers who read e-books.
Two out of five e-book readers who choose a tablet as their primary reading device use an iPad; at the end of 2011, two-thirds of those e-book readers were using an iPad, roughly a 25 point drop, according to a new study from the Book Industry Study Group (BISG). Some 25% of all readers who read e-books are now reading on tablets, up from under 20% at the end of 2011. (See chart below.)
About 10% of consumers who read e-books chose the iPad as their e-reading device of choice at the end of 2011 and in the most recent version of the BISG study. Over that same period, the percentage of people who chose an Android tablet as their e-reading device of choice shot up to about 15% from 6% in the earlier period..."
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Two out of five e-book readers who choose a tablet as their primary reading device use an iPad; at the end of 2011, two-thirds of those e-book readers were using an iPad, roughly a 25 point drop, according to a new study from the Book Industry Study Group (BISG). Some 25% of all readers who read e-books are now reading on tablets, up from under 20% at the end of 2011. (See chart below.)
About 10% of consumers who read e-books chose the iPad as their e-reading device of choice at the end of 2011 and in the most recent version of the BISG study. Over that same period, the percentage of people who chose an Android tablet as their e-reading device of choice shot up to about 15% from 6% in the earlier period..."
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