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Posted Tuesday, July 31, 2012

Kindle Fire Surpasses iPad Among E-Book Readers, Survey Says

More e-book readers now read on Kindle Fire devices than iPads, according to a new survey.

About one out of every five e-book readers read their books on a Kindle Fire, a shade better than the 17% who do so on an iPad, according to the latest flight of the Consumer Attitudes Toward E-Book Reading report from the Book Industry Study Group and Bowker. That 20% is up from 7% just six months ago when the survey was last conducted...

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