"The percentage of e-book consumers who 'exclusively or mostly' purchased book content in e-book format decreased from nearly 70% in August 2011 to 60% in May 2012, according to the third installment of the Book Industry Study Group's Consumer Attitudes Toward E-Book Reading report, conducted by Bowker Market Research.

During the same period, the percentage of survey respondents who had no preference for either e-book or print formats, or who bought some genres in e-book format and others in print, rose from 25% to 34%..."

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