Tablets and other digital reading devices are expected to be big sellers this holiday season due in part to the growing number of devices available from a host of manufacturers (Tale of the Tablets: 2012). But as the number of devices swell, the places where consumers go to buy e-books and other digital content continues to be concentrated in some familiar spots, at least up until now.

According to the Book Industry Study Group's fourth volume in its "Consumer Attitudes Toward E-Book Reading" survey series, 73% of e-book buyers bought (or got an e-book for free) from Amazon, with 21% getting their e-books from Barnes & Noble.com. Both of those company's apps have also gained some traction. Despite problems getting titles from some of the major trade houses, libraries were used by 11% of e-book readers to attain e-books. Apple's content stores were only used by 10% of e-book users, but that is expected to change as device sales pick up...

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