"The concept of discovery was one of the leading themes of Digital Book World's programming yesterday... BISG executive director Len Vlahos reiterated a phenomenon Hilt discussed: when someone becomes a digital reader, there is a burst of intense bookbuying activity as they load up their new devices with content. They then go back to more typical behavior: going to bookstores, getting recommendations from friends.

He suggested that we can chart the future based on the behavior of e-book 'power buyers'; the typical 'power buyer,' Vlahos said, is an urban female, 30-44 years old..."

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