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Posted Monday, December 14, 2009

PRESS RELEASE

BISG Releases New Publication on Digital Book Printing
New York, NY (December 14, 2009) -- The Book Industry Study Group, Inc. (BISG) has released Digital Book Printing For DummiesŪ, a special edition For DummiesŪ resource for anyone wondering whether or not digital book printing is right for their business.

Drawing on expertise from companies including Barnes & Noble, Blurb, CreateSpace, Harvard University Press, Hewlett-Packard, IBT, On Demand Books, Xerox and more, Digital Book Printing For DummiesŪ provides a handy no-stress introduction to print on demand and ultra short run, alongside case studies detailing actual digital print applications.

"The goal for Digital Book Printing For DummiesŪ was simple: to provide an impartial, easy-to-understand guide that will help publishers and others better understand digital print technology as well as the pros and cons of moving to a digital printing model," stated Karen Forster, Associate Director of BISG.

Digital Book Printing For DummiesŪ is available from the BISG website at www.bisg.org/publications. Those who purchase a copy can expect to learn the differences between print on demand and short run printing, the drawbacks and benefits of digital printing, what to ask before moving to a digital printing model and how to select a vendor. This handy resource also contains case studies illustrating how traditional and non-traditional publishers are already taking advantage of digital print technology, as well as a helpful glossary of industry terms.

Digital Book Printing For DummiesŪ is published under license from and with the editorial assistance of Wiley Publishing, Inc. It is sponsored by CreateSpace, Hewlett-Packard, the Independent Book Publishers Association and Lightning Source.

Media Contact:
Karen Forster
Associate Director
Book Industry Study Group, Inc.
646-336-7141
karen@bisg.org
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About Book Industry Study Group, Inc.
The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered and efficient book industry supply chain for both physical and digital products. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community.

Learn more about BISG at www.bisg.org.

About For DummiesŪ
After nearly 20 years and with more than 200 million copies printed, For Dummies is the world's bestselling reference series, well known for enriching people's lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is "more than a publishing phenomenon...[it is] a sign of the times," [The New York Times]. The books span every section of the bookstore, covering topics from health to history, music to math, sports to self-help, technology to travel and more. The For Dummies brand presence is further expanded with the addition of eBooks, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books and online products and services; professional/trade books, subscription products, training materials and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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