Posted Tuesday, March 22, 2011
PRESS RELEASE
Mindy Im Appointed BISG Marketing Director
New York, NY (March 22, 2011) -- The Book Industry Study Group (BISG) is pleased to announce that Mindy Im has been appointed to the newly created position of Marketing Director. In this position, Ms. Im will be responsible for membership outreach, media relations, and overall organization branding, as well as general project management across a wide scope of BISG activities.
Ms. Im has been a marketing executive within the publishing industry for over ten years. Most recently, she was Associate Director of Marketing at Hachette Book Group, where she worked with the sales management team to define and execute effective title marketing campaigns; managed sales and marketing projects across multiple product lines; spearheaded the adult library and academic marketing efforts; and planned and attended industry conferences and trade shows.
Prior to Hachette, Ms. Im served as Marketing Manager at Viking, a division of Penguin Group USA, where she helped launch Sue Monk Kidd's The Secret Life of Bees and Geraldine Brooks' Year of Wonders, and worked with bestselling authors including Elizabeth Gilbert, Nathaniel Philbrick, Terry McMillan, among others.
"Mindy's marketing savvy and broad understanding of our industry will be an asset to the BISG team and its membership," said BISG Executive Director, Scott Lubeck. "She will not only help BISG effectively communicate our ideas and vision, but will be involved in the daily operations of our organization and the numerous projects that continue to impact our business."
"These are very exciting times for the book industry, and I'm eager to apply my publishing and marketing experience to support BISG's mission of creating a more informed, empowered and efficient book industry supply chain," added Ms. Im. "BISG is the book industry's leading trade association for policy, standards and research and I'm delighted to become part of the team."
Ms. Im can be reached at mindy@bisg.org or by phone at 646-336-7141.
Media Contact:
Angela Bole
Book Industry Study Group, Inc.
angela@bisg.org
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About Book Industry Study Group, Inc.
The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered and efficient book industry supply chain for both physical and digital products. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at www.bisg.org.
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Ms. Im has been a marketing executive within the publishing industry for over ten years. Most recently, she was Associate Director of Marketing at Hachette Book Group, where she worked with the sales management team to define and execute effective title marketing campaigns; managed sales and marketing projects across multiple product lines; spearheaded the adult library and academic marketing efforts; and planned and attended industry conferences and trade shows.
Prior to Hachette, Ms. Im served as Marketing Manager at Viking, a division of Penguin Group USA, where she helped launch Sue Monk Kidd's The Secret Life of Bees and Geraldine Brooks' Year of Wonders, and worked with bestselling authors including Elizabeth Gilbert, Nathaniel Philbrick, Terry McMillan, among others.
"Mindy's marketing savvy and broad understanding of our industry will be an asset to the BISG team and its membership," said BISG Executive Director, Scott Lubeck. "She will not only help BISG effectively communicate our ideas and vision, but will be involved in the daily operations of our organization and the numerous projects that continue to impact our business."
"These are very exciting times for the book industry, and I'm eager to apply my publishing and marketing experience to support BISG's mission of creating a more informed, empowered and efficient book industry supply chain," added Ms. Im. "BISG is the book industry's leading trade association for policy, standards and research and I'm delighted to become part of the team."
Ms. Im can be reached at mindy@bisg.org or by phone at 646-336-7141.
Media Contact:
Angela Bole
Book Industry Study Group, Inc.
angela@bisg.org
About Book Industry Study Group, Inc.
The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered and efficient book industry supply chain for both physical and digital products. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at www.bisg.org.