New York, NY (April 7, 2011) -- The Book Industry Study Group (BISG) today announced speakers for its eighth annualMaking Information Pay conference (www.bisg.org/mip), which will be held on Thursday, May 5, 2011, at the McGraw-Hill Auditorium in New York City. The conference will feature keynote speaker Kenneth Michaels, EVP & COO, Hachette Book Group, joined by a lineup of industry leaders sharing new ways to think about, create and deliver products that successfully connect with today's consumer.

Making Information Pay 2011 will focus on four essential business processes every company must retool in order to become a successful 21st century publishing enterprise, serving consumers when, where and how they want. These include: (1) product development, (2) supply management, (3) sales transactions and (4) customer loyalty.

Confirmed speakers and session topics include:

Kenneth Michaels, EVP & COO, Hachette Book Group
"Publishers as 21st Century Content Providers"

Bill Kasdorf, Vice President, Apex Content Solutions
"Toward Agility & Efficiency: Best Practices for 'Future-Proofing' New Content"

Andrew Savikas, CEO, Safari Books Online and VP, Digital Initiatives, O'Reilly Media
"Flexible & Multi-Channel Content: Real-World Examples from O'Reilly Media"

Madi Solomon, Director of Content Standards, Pearson
"Smart Content: The Importance of Semantics in Publishing"

Brett Sandusky, Director of Product Innovation, Kaplan Publishing
"Building a Smarter Wrapper: Utilizing the Data Locked Inside Digital Content to Increase 'E-' and 'P-' Book Discoverability"

Heather Reid, Director of Data Systems and Services, Copyright Clearance Center
"The State of Current Rights Management Systems: Initial Findings from BISG & CCC's Joint Survey of Publishers and Vendors"

David Marlin, President and Co-Founder, MetaComet Systems
"Content in the Wild: What Happens When Rights Management Goes Wrong"

Mike Shatzkin, Founder & CEO, Idea Logical Company
"The Key to Future Profits: More Transactions, Fewer Dollars"

Tara Catogge, Senior Vice President of Inbound Supply Chain, Levy Home Entertainment
"Attention Shoppers: Building Opportunity Based on Customer Behavior Data"

Over the past eight years, BISG's Making Information Pay conference has earned a reputation for pragmatic, actionable presentations that attract a broad base of book publishing professionals eager to hear about new developments in our industry and ways to benefit from them.

This year's program is being organized in collaboration with The Idea Logical Company, and sponsored with the generous support of several known innovators in the book industry, including Diamond Sponsor Sterling Commerce; Gold Sponsors Bowker Publishing Services, RoyaltyShare and Xerox; and Silver Sponsors Firebrand Technologies and Klopotek. Additional sponsorship opportunities are available. Interested companies should contact Angela Bole at angela@bisg.org.

Full program details, including a link to register, can be found at www.bisg.org/mip.

Media Contact:
Mindy Im
Marketing Director
Book Industry Study Group, Inc.
646-336-7141
mindy@bisg.org

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About Book Industry Study Group, Inc.
The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered and efficient book industry supply chain for both physical and digital products. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at www.bisg.org.
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