Posted Monday, April 30, 2012
E-Book Consumers Say "Yes" to Tablets, says BISG Study
Dedicated e-readers are losing their hold, paving the way for publishers to introduce richer e-book content on multi-function devicesNew York, NY (April 30, 2012) -- E-book consumers' preference for tablets is accelerating rapidly as dedicated e-readers drop in popularity, according to the Book Industry Study Group (BISG)'s closely watched
"The movement from dedicated e-readers to multi-function tablet devices is an important one for publishers to understand, as it allows them to deliver a richer, more interactive e-book experience," said Angela Bole, BISG's Deputy Executive Director. "One of the strengths of this study is that it can plot such evolution, preparing publishers for what e-book readers want and expect from them next."
In addition to "Power Buyers" (those who acquire e-books at least weekly), this report looks at the behavior of "Casual Buyers," who purchase one or two books a month. The study reveals that this second generation of e-book and e-reader adopters is catching up with Power Buyers in a number of ways. More than 27 percent of Casual Buyers now exclusively purchase e-books rather than print, compared to 30 percent of Power Buyers. Further, Casual Buyers are only slightly more likely to play games (37 percent vs. 35 percent) or watch video content (23 percent vs. 21 percent) on their devices. However, Casual Buyers lag significantly behind Power Buyers on the uptake of multi-function devices. Only half of Casual Buyers use a tablet regularly, compared to 83 percent of Power Buyers.
Since November 2009, Consumer Attitudes Toward E-Book Reading has been tracking the habits and preferences of print book consumers who say they have acquired an e-book or a dedicated e-reading device within the past 18 months. Volume Three is sponsored by Baker & Taylor, Barnes & Noble, and Harlequin. In addition to quarterly PDF Summary Reports, Volume Three of Consumer Attitudes Toward E-Book Reading is published as a dynamic online report via Real-Time Reporting: a unique web-based tool set displaying the raw data derived from responses -- drillable, sortable, with on-demand accessibility.
Data for Consumer Attitudes Toward E-Book Reading was derived from a nationally representative panel of book consumers (men, women, and teens). Each month a new group of 3,000 respondents complete surveys about their book purchasing behavior for Bowker Market Research. Out of nearly 65,000 possible panelists drawn from the last 18 months, respondents were qualified for the BISG e-book survey by indicating they had either purchased a "digital book or e-book" or owned a dedicated e-reader device (such as Kindle, NOOK, or Sony Reader). This process yielded a survey sample of over 1,000 e-book consumers.
The survey findings are available for sale both as a PDF Summary Report and as a complete data compendium, accessible online. A substantial discount is available for BISG members. For more information, or to order a copy of Consumer Attitudes Toward E-Book Reading, visit http://www.bisg.org/publications/product.php?p=19&c=437.
Book Industry Study Group, Inc.
About Book Industry Study Group, Inc.
The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered, and efficient book industry supply chain. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at www.bisg.org.
Bowker is the world's leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, the company also generates research and resources for publishers, helping them understand and meet the interests of readers worldwide. Bowker, an affiliated business of ProQuest and the official ISBN Agency for the United States and its territories, is headquartered in New Providence, New Jersey with additional operations in England and Australia. Learn more about Bowker at www.bowker.com.