BISG Goes To BEA   Don't miss the highlights from our other panel: Who's Setting the Standards? Industry Data: Power Tools for a Stronger Bottom Line Having trouble mining the data offerings in the book industry? Our practical session on June 3, 2004 focused on several research and data sources that provide all segments of the book industry actionable findings. Panelists shared details and provided insight into how to utilize data. Book Industry Trends 2004 - a first look at the size of the book market in specific book categories and by channel of distribution with projections through 2008. Ipsos BookTrendsSM - a look at how and why consumers buy books and the outlets that are attracting consumer dollars - Nielsen BookScan - a look at point-of-sale data representing numerous retail outlets and industry bestseller lists. Publisher and Retailer representatives presented how organizations can use data to make business decisions. These industry experts from all links in the supply chain offered their insights: Moderator: Sally Dedecker President,  Sally Dedecker Enterprises bio / presentation Panelists: Jeff Abraham Executive Director,  Book Industry Study Group bio / presentation Albert Greco Professor,  Fordham University Graduate School of Business Administration bio / presentation Barrie Rappaport Chief Analyst & Manager,  Ipsos BookTrends bio / presentation James King VP & General Manager,  Nielsen BookScan bio / presentation John Helmus Director, Trade Sales Market Planning Operations,  John Wiley & Sons bio / presentation Michael Hoynes Former Chief Marketing Officer,  American Booksellers Association bio / presentation