| Introduction |
1 |
|
Methodology |
1 |
Most Recent Purchases |
1-1 |
|
Books Purchases in the Past Three Months |
1-2 |
|
Books Read in the Past Three Months |
1-3 |
|
Reading Group Memberships |
1-4 |
|
Books Purchased as Gifts |
1-5 thru 1-6 |
|
Month of Last Book Purchased |
1-7 |
|
Factors Affecting the Decision to Purchase |
1-8 |
Purchase Habits and Preferences
|
1-9 |
|
Bestseller Lists |
1-10 thru 1-11 |
|
Recommendations |
1-12 |
|
Reviews |
1-13 |
|
Fiction vs. Non-Fiction |
1-14 |
|
Hardcover vs. Paperback |
1-15 |
|
Access to the Internet |
1-16 |
|
Types of Books Buyer Enjoys |
1-17 |
|
What Attracts Buyer's Attention |
1-18 |
|
Author Signings or Readings |
1-19 |
|
Where Buyer Purchases Books |
1-20 |
|
Children's Books |
1-21 |
|
Purchases by Children |
1-22 |
|
New Book Interests |
1-23 thru 1-29 |
|
Out-of-Home Reading |
1-30 |
|
Internet Purchases |
1-31 |
|
Method of Payment |
1-32 |
Demographic Profile |
2-1 |
|
Gender |
2-2 |
|
Age |
2-3 |
|
Household Income |
2-4 |
|
Level of Education |
2-5 |
|
Marital Status |
2-6 |
|
Children at Under 12 |
2-7 |
GENERAL BOOK BUYING STATISTICS
|
3-1 |
|
Total Book Expenditures by African-Americans |
3-2 |
|
Books Not Bought Through Clubs by African-Americans
|
3-3 |
|
Books Bought Through Clubs by African-Americans
|
3-4 |
|
Encyclopedias and Other Reference Sets Bought
By African-Americans |
3-5 |
