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How and why consumers buy books in the U.S.
Who benefits from the 2002 Consumer Research Study on Book Purchasing
This market analysis can give members of the book industry - including publishers, retailers, distributors, and other suppliers - the data needed to make critical business decisions.
The data derive from information provided by a nationally representative consumer panel composed of single-member and family households across the country.
What you get
Focusing on adult trade books, children's books and the teen market, this report allows you to identify:
Which consumer segment is driving your sales
Which genres are the most popular with consumers
Where the driving retail channels are
Where you can gain market share
What the next categories are for your business.
Armed with this information, members of the book industry can develop and enhance publishing programs and product mix, strengthen sales efforts in selected channels of distribution, and create new marketing efforts to attract more book buyers.
Prepared by Ipsos BookTrends for the Book Industry Study Group.
Sponsored by the American Booksellers Association and VISTA International.
Table of Contents
Background
Executive Summary
Business Environment
Industry Overview
Adult Trade Book Overview
The Teen Book Market
Children's Book Overview
Appendix
About the Partners in This Study
Data Tables
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4-5
6-8
9-14
15-38
39-76
77-113
114-149
150-162
163-167
D1-D12
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