We've created the e-reading devices, but what do book consumers really want? To find out, over the course of nine months (November 2009 thru July 2010) BISG is conducting a widespread survey of hundreds of e-book consumers with the goal of understanding their real-time purchase and reading habits. [Read more]
BISG wishes to thank the publication sponsors for their generous support of this publication.
REAL-TIME REPORTING NOW AVAILABLE!
Order online access today.
Although much of the publishing industry is working hard to develop and implement digital strategies, there is little available research evaluating book consumers' actual interests in and preferences for digital content, or the factors that influence their reading habits and purchasing decisions.
To fill this void, BISG's newest research study, Consumer Attitudes Toward E-Book Reading, provides comprehensive on-going survey data from hundreds of actual e-book readers.
Three times over the course of nine months (November 2009 thru July 2010), e-book readers participating in the Consumer Attitudes Toward E-Book Reading survey were, or will be, asked questions such as:
When did you first begin acquiring e-books?
Where do you typically acquire e-books?
Which genre(s) are you more likely to read as an e-book rather than a print book?
What device do you now use most frequently to read e-books?
How likely are you to buy a dedicated e-reader such as Amazon Kindle, Barnes & Noble nook, or Sony Reader for yourself or to give as a gift (in the next 2 months)?
And many more!...
The result is trend-able, actionable data that is drillable, sortable and accessible when you want it, how you want it!
Purchasable as dynamic online access via Real-time Reporting and as broad stand-alone PDF survey reports, Consumer Attitudes Toward E-Book Reading provides practical guidance to companies working to refine their digital strategies, as well as those simply curious about how actual e-book readers are buying and reading digital content.
BISG wishes to thank the following companies for their generous support of this project. Additional sponsorship opportunities are available. Email Angela Bole for more information.
CHAMPIONS:
Baker & Taylor, Inc.
Baker & Taylor, Inc. is a global information and entertainment services company that offers print and digital books and entertainment products along with value-added services to libraries, educational institutions and retailers. Based in Charlotte, N.C., the company has been in existence for more than 180 years, developing long-term relationships with major suppliers, including book publishers, movie studios and music labels. Baker & Taylor maintains one of the largest combined in-stock book, video and music inventories in the United States, and services the broadest customer
base in the industry. Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., a leading private equity investment firm.
SUPPORTERS:
Hachette Book Group
Hachette Book Group (HBG) is a leading US trade publisher headquartered in New York and owned by Hachette Livre, the second largest publisher in the world. In one year, HBG publishes approximately 450 adult books, 150 young adult and children's books, and 60 audio book titles across five major publishers: Little, Brown and Company, Little Brown and Company for Young Readers, Grand Central Publishing, Orbit, Yen Press, FaithWords, Center Street and Hachette Audio. In 2008, the company had a record 107 books on the New York Times bestseller list, with 35 of them ranked #1.
Sony Electonics Inc.
Sony Electronics Inc. is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, manufacturing, sales, marketing, distribution and customer service. Reader is Sony's family of portable reading devices for E-Books. Its high-resolution electronic paper display delivers a realistic print look that rivals traditional paper and uses minimal power. The Reader provides access to books from many places, including The Reader Store from Sony, books from public libraries and more than one million free public domain titles from Google Books.
HarperCollins
HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, nonfiction and children's books. Consistently at the forefront of innovation, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, and meet growing consumer demand.
OCLC
Founded in 1967, OCLC is a nonprofit, membership, computer library service and research organization dedicated to the public purposes of furthering access to the world's information and reducing library costs. More than 72,000 libraries in over 150 countries have used OCLC services to locate, acquire, catalog, lend, preserve and manage library materials. OCLC and its member libraries cooperatively produce and maintain WorldCat, the world's largest online database for discovery of library resources.
CERLALC
CERLALC directs its efforts towards the protection of intellectual creation, book production and distribution and the promotion of reading and writing in Latin America. CERLALC assists its member countries in formulation and application of public policies, generates knowledge, divulges specialized information and statistics, stimulates educational processes and promotes spaces of agreement between governments and private book sectors in 21 Spanish and Portuguese speaking countries.
Impelsys Inc.
iPublishCentral, a flagship product of Impelsys Inc., is a one-stop self-serve infrastructure solution that enables publishers through a Software as a Service (SaaS) model to market, warehouse, distribute and deliver content online with a pay as-you-go pricing.
iPublishCentral allows publishers to experiment with various pricing models, deliver content in multiple formats for various devices, and generate new revenue streams at minimal risk.
Macmillan
Macmillan is the new face of a company with a rich history in the publishing industry. The adult trade collection comes from a distinctive conglomerate of leading publishing imprints including St. Martin's Press, Henry Holt, Picador, and Farrar, Straus and Giroux. Macmillan's other primary focuses are on educating the leaders and thinkers of tomorrow with its college and academic titles, and magazines and journals.
Pearson
Pearson is an international media company with world-leading businesses in education, business information and consumer publishing.
Pearson helps children and adults to learn, business people to make good decisions and readers to wise up or wind down with a good book.
Publishing Technology plc
Publishing Technology's brands include IngentaConnect, advance, pub2web, VISTA, author2reader, ICS and PCG. The group enables publishers to focus on their core competences by providing a single partner for both technology requirements and business development services. The group's proposition uniquely provides the industry's only end-to-end suite of software specifically designed to support the publishing process.
INDUSTRY PRESENTATIONS:
BISG will be presenting high level results from the 2nd survey fielding of Consumer Attitudes Toward E-Book Reading at the following industry conference.
BISG's Consumer Attitudes Toward E-Book Reading survey will be conducted three times over the course of nine months (November 2009 - July 2010). The resulting data will be accessible in several ways. See below for details.
PDF REPORTS
One-Time Survey Report - January 2010 (PDF): Receive a one-off PDF summary report of up-to-date survey data from the first survey fielding. Click on the links below to view supporting documentation.
-- Terms of Use
-- Table of Contents
-- List of Data Tables
-- Sample Page
One-Time Survey Report - March 2010 (PDF): Receive a one-off PDF summary report of up-to-date survey data from the second survey fielding. Click on the links below to view supporting documentation.
-- Terms of Use
-- Table of Contents
-- List of Data Tables
-- Sample Page
Final Survey Report - July 2010 (PDF): Benefit from the collation and analysis of nine months' worth of valuable e-book consumer data. The Final Survey Report will be available in July 2010 and will include data and analysis from all three survey fieldings. Order today and the report will automatically e-mail to you when available.
Survey Report BUNDLE: Receive both one-time Survey Reports PLUS the Final Survey Report for a single discounted price. Order today and the reports will automatically e-mail to you when available.
ONLINE ACCESS
Real-time Reporting: Gain access to data from all three e-book consumer surveys when you want it, how you want it via a web-based portal called Real-time Reporting (RTR). RTR is intuitive, easy to learn and use, and can scale with your capabilities. Data can be exported into Excel or SPSS for further manipulation and analysis or for integration with other data points. Be the boss of your own data by creating custom charts and frequencies, running cross-tabs, and manipulating banner points to suit your business needs.
Real-time Reporting BUNDLE: All the benefits of Real-time Reporting PLUS both One-Time Survey Reports AND the Final Survey Report. Order today and the reports will automatically e-mail to you when available.
