Under the Radar

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Under the Radar provides valuable data on a substantial segment of the book business, and represents a turning point in the way we look at and describe it.

Under the Radar explores why sales by publishers with annual revenues up to $50 million have been taking place under the radar of conventional tracking systems. Not limited to incomplete information from and about traditional publishing houses and book selling channels, or narrow governmental or industry definitions, some of the conclusions reached include:

– The smaller-publisher segment consists of tens of thousands of companies scattered all across the country.

– Many of these companies don't belong to book-industry trade associations, sometimes because publishing is not their primary business.

– Sales these companies make to buyers overseas are often not included in Commerce Department export totals for book publishing, partly because Commerce tracks only shipments valued at $2,500 or more.

– Whether or not they are primarily publishers, they tend to sell not only through book trade channels that are routinely tracked and studied but also, and in quantity, through sales channels designed mainly to serve other industries, which the book industry does not monitor.

– No one outside the book industry has been motivated to aggregate and disseminate sales figures for books in most of these nontraditional channels.

– And more!

© 2005, the Book Industry Study Group, Inc.

*Member Pricing
Under the Radar	$100.00

*Non-Member Pricing
Under the Radar	$295.00

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