| |
Members: $100
Add One To Cart
Buy One Now
Non-members: $295
Add One To Cart
Buy One Now
|
A breakthrough, in-depth study of the book industry’s
underreported segments and channels.
Available now!
Click here
for a complete Table of Contents
The findings in Under the Radar provide valuable new data on a substantial segment of the book business, and they represent a turning point in the way we look at it and describe it. No longer limited to information from and about traditional publishing houses and bookselling channels, and no longer limited by narrow governmental or industry definitions, we can now embark on a process that will provide us with an up-to-date report on our entire industry.
The publishers participating in this study sell all major types of books in key industry product categories, including:
- Adult and juvenile trade
- Mass market
- Religious, professional and university
- Elhi and college
|
| |
Explore why sales by publishers with annual revenues up to $50 million have been taking place under the radar of conventional tracking systems:
- The smaller-publisher segment consists of tens of thousands of companies scattered all across the country.
- Many of these companies don’t belong to book-industry trade associations, sometimes because publishing is not their primary business.
- Sales these companies make to buyers overseas are often not included in Commerce Department export totals for book publishing, partly because Commerce tracks only shipments valued at $2,500 or more.
- Whether or not they are primarily publishers, they tend to sell not only through book-trade channels that are routinely tracked and studied but also, and in quantity, through sales channels designed mainly to serve other industries, which the book industry does not monitor.
- No one outside the book industry has been motivated to aggregate and disseminate sales figures for books in most of these nontraditional channels.
|
