From the July 5, 2012 edition of Shelf Awareness: "Simon & Schuster is adding QR codes to all hardcovers and trade paperbacks, starting the fall, paidcontent.org reported.

Printed on the books' back jackets, the codes "make it easy for consumers to visit our site and hopefully subscribe to one of our newsletters," S&S chief digital officer Ellie Hirschhorn wrote to the staff. Readers will be brought "to the author's mobile page on S&S.com, where they can sign up for an e-mail, browse the author's other books and watch video." For those who don't have QR scanners, which are easily downloadable on smartphones, the books will also have a printed link to the author's website.

The publisher has used QR codes occasionally. At Atria, for example, The Book of Burger by Rachael Ray, published last month, has QR codes that lead to seven videos the chef made exclusively for the book. And in The Now Effect: How a Mindful Moment Can Change the Rest of Your Life by Elisha Goldstein, published in February, QR codes link to videos of meditation."

BISG has published a series of informative topics on the use of mobile commerce and QR codes. For more information, please click here.