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Mobile Commerce

Mobile Commerce

Mobile commerce uses barcodes placed on posters, in print media, and on products as the starting point for communication with consumers. See below for a repository of information on the emerging technology.
Mobile Commerce for the Book Industry

This comprehensive guide to mobile commerce provides practical information on how to take advantage of the rapidly evolving technologies.

Radio Frequency Identification

Discover RFID with these industry resources, including a link to GS1 EPCglobal's "Discover RFID" website.

Simon & Schuster Adding QR Codes to Book Jackets

Simon & Schuster is adding QR codes to all hardcovers and trade paperbacks, starting in the fall (as reported by paidcontent.org on July 2012).

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