Consumer Attitudes Toward E-Book Reading

Consumer Attitudes Toward E-Book Reading

Understand book consumers' interests in and preferences for digital content
January, 2013

E-books and other forms of digital content have now entered the mainstream. Now that digital has arrived, publishers must understand how new technologies are changing the marketplace and what opportunities will arise as a result of this transition. 

The first of its kind, BISG's Consumer Attitudes Toward E-Book Reading survey provides four years of trendable information about book consumers' interests in and preferences for digital content, as well as the factors that influence their reading habits and purchasing decisions.

Over the course of four annual volumes spanning 2010 to 2013, thousands of e-book consumers were asked questions including: 

  • When did you first begin acquiring e-books?
  • Where do you typically acquire e-books?
  • Which genre(s) are you more likely to read as an e-book rather than a print book?
  • What device do you now use most frequently to read e-books?
  • How likely are you to buy a dedicated e-reader or multifunction tablet device either for yourself or to give as a gift (within the next 2 months)?
  • And much more!...

The end result is practical guidance for companies working to refine their e-book business strategies and to better understand today's digital consumers. Survey results are purchasable via dynamic online access via Real-Time Reporting* and as standalone PDF Summary Reports. For more information, please contact Nadine Vassallo in the BISG office at nadine@bisg.org.

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© 2013, the Book Industry Study Group, Inc.

 

 

Consumer Attitudes - Real-Time Reporting (Annual License)

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Company-wide access to 2010-2013 survey data via the web-based Real-Time Reporting portal. Login information delivered by email within 2 business days.

Consumer Attitudes - Volume Three PDF Summary Report 1 of 2

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Analysis of February 2013 survey results

Consumer Attitudes - Volume Four PDF Summary Report 2 of 2

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Analysis of August 2013 survey results

Consumer Attitudes - Volume Four PDF Summary Report Bundle