Student Attitudes Toward Content in Higher Education

Student Attitudes Toward Content in Higher Education

Support your company's thought leadership in academic publishing
January, 2014

TRENDABLE STUDENT SURVEY DATA, NOW IN ITS FOURTH VOLUME

The way students learn and instructors teach is undergoing a radical shift, and the role of the traditional print "textbook" as the foundational tool for instruction is changing along with the traditional publishing model. To help shed light on these changes, BISG's Student Attitudes Toward Content in Higher Education survey continues to provide a baseline for tracking the rapid evolution underway in the higher education market. 

Volume Four contains data from two fieldings of a core set of survey questions (fielded during the fall and spring semesters) aimed at students enrolled in two-year, four-year, private, public, and non-profit colleges. The end results provide trendable information to help answer the following questions: 

  • How do students define and seek value?
  • What are the key factors in student buying (and non-buying) behaviors?
  • What categories of students prefer e-textbooks?
  • What is the current penetration and significance of textbook rental programs?
  • How are MOOCs (Massive Open Online Courses) impacting student decisions and behaviors?

Purchasable as dynamic online access via Real-Time Reporting* or as broad stand-alone PDF summary reports, Student Attitudes Toward Content in Higher Education provides practical guidance to companies working to refine their business strategies and better serve an ever-changing higher ed marketplace. 

Click here to download a copy of the core survey questions. 
 

VOLUME TWO:
2011-2012
VOLUME THREE:
2012-2013
VOLUME FOUR:
2013-2014

PDF Summary Reports
published:
-- February 2012
-- May 2012


Volume Two, Report 2 of 2

PDF Summary Reports
published:
-- January 2013
-- July 2013


Volume Three, Report 2 of 2

PDF Summary Reports
published:
-- February 2014
-- July 2014


Volume Four, Report 1 of 2

 

PUBLICATION SPONSORS

BISG thanks the following sponsors for their support of Student Attitudes Toward Content in Higher Education, Volume Four. Additional sponsorship opportunities, including the ability to ask proprietary questions in each survey fielding, are available. Please contact Jeanette Zwart for information on packages and prices.

DIAMOND SPONSOR 

For more than 20 years, MBS Direct has been helping schools get textbooks to their students all over the world. More than 800 higher-education institutions and K12 schools rely on MBS Direct's technology, service and partnerships to get the right books to their students before the start of class. Direct Digital, MBS Direct's digital platform, brings learning off the printed page with embedded resources, note taking and text-to-speech capabilities. Faculty get reporting features not possible with traditional textbooks and students get the flexibility to read books on whatever device and platform they already have.

PLATINUM SPONSOR

Barnes & Noble College operates over 700 campus stores nationwide, delivering 5 million students  and faculty an experience driven by innovation and student insights. We transform stores into destinations with affordable course materials, must-have apparel and technology, and an overarching commitment to each campus partner’s brand. To learn more, visit www.bncollege.com/whatsnext.

GOLD SPONSORS

Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. The company's products and services are designed to foster academic excellence and professional development, increase student engagement, improve learning outcomes and deliver authoritative information to people whenever and wherever they need it. Through the company's unique position within both the library and academic markets, Cengage Learning is providing integrated learning solutions that bridge from the library to the classroom.

Follett Higher Education Group of Oak Brook, Illinois, is the leading provider of bookstore services and the foremost supplier of used books in North America. Follett services five million students and over 400,000 faculty members through more than 870 stores. Follett also services more than 1,600 independent campus stores with its wholesale services, and has the most visited ecommerce collegiate website, efollett.com, that provides services and products through a network of more than 900 online stores.

Pearson is an international media company with world-leading businesses in education, business information and consumer publishing. Pearson helps children and adults to learn, business people to make good decisions and readers to wise up or wind down with a good book.

© 2014, the Book Industry Study Group, Inc.

Student Attitudes - Real-Time Reporting (Annual License)

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Company-wide access to 2010-2014 survey data via web-based Real-Time Reporting portal. Login information delivered via email within 2 business days.

Student Attitudes - Volume Four PDF Summary Report Bundle

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  • Discounted price off both PDF Summary Reports
Student Attitudes - Volume Four PDF Summary Report 1 of 2

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  • Analysis of October 2013 survey results
Student Attitudes - Volume Four PDF Summary Report 2 of 2

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  • PRE-ORDER ONLY
  • Analysis of March 2014 survey results
Student Attitudes - Volume Three PDF Summary Report Bundle

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  • Discounted price off both PDF Summary Reports
  • NOW AN EXTRA 25% OFF
Student Attitudes - Volume Three PDF Summary Report 2 of 2

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  • NOW 25% OFF
  • Analysis of March 2013 survey results
  • Published July 2013
Student Attitudes - Volume Three PDF Summary Report 1 of 2

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  • NOW 25% OFF
  • Analysis of October 2012 survey results
  • Published January 2013