Digital-First Publishing: Best Practices for Metadata, Nomenclature, and Workflow
As publishers release titles across an increasing number of formats, editions, and partners, managing content efficiently has become more complex. What should remain connected across versions often gets disconnected. A rights restriction that doesn't carry over to a translated edition, a metadata field named differently across systems, or a page reference that no longer makes sense in an EPUB—these are the small, familiar breakdowns that add up to real re-work.
This webinar will look at how to plan and execute digital–first workflows that remain consistent as titles branch into hardcover, paperback, EPUB, audio, accessible, and translated editions.
Drawing on WoodWing's experience helping publishers manage content and workflows across channels, a representative from WoodWing will share real client implementations, organized around four questions publishers can ask of any title:
- Where does the authoritative content and metadata actually live?
- Is nomenclature consistent enough to act on a correction everywhere it's needed?
- When does a format legitimately diverge rather than drift?
- Who owns a decision once it's made?
The session will also explore accessibility, recognizing that an accessible edition is only as reliable as the source content it's built from.
Attendees will leave with a set of questions they can use to evaluate their own workflows today.
Who Should Attend: Editorial, production, operations, publishing technology, digital publishing, workflow, and content management professionals, as well as anyone involved in planning or supporting multi-format publishing initiatives.
About WoodWing
For more than 25 years, WoodWing has helped publishers and other organizations manage the complexity of creating, organizing, and distributing content and information. Its approach centers on content orchestration—the coordination of people, processes, and technology to create more efficient, consistent, and scalable workflows.
WoodWing combines technology with consulting, implementation, integration, customization, and support, helping organizations map and improve workflows, manage content and digital assets, and connect systems across their content ecosystem. Its solutions are used by more than 1,500 customers and 100,000 users in more than 60 countries.
With deep roots in publishing, WoodWing has supported major shifts in digital publishing, including helping Time become the first magazine published on the iPad in 2010 and supporting publishers during the launch of Apple News+ in 2019. Today, WoodWing works with organizations across publishing and other sectors to bring greater clarity, consistency, and control to complex content and information workflows.
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