Demand Signals & Demand Forecasting: Turning Market Intelligence Into Smarter Planning

The publishing industry has never had access to more market data—but turning that information into better business decisions remains a challenge.

This September Lunch & Learn will explore the relationship between demand signals and demand forecasting: how publishers, retailers, printers, and distributors can use real-time market intelligence to improve planning, reduce risk, and better align supply with demand—especially as the industry heads into the critical holiday selling season.

Demand signals—such as point-of-sale data, retailer buying patterns, online search activity, social media buzz, and other indicators of customer interest—can provide valuable insight into changing market conditions. But how should those signals influence forecasting? Which signals matter most? And what should organizations do when demand remains unpredictable?

Topics will include:

• What demand signals are and how they're being used across the publishing supply chain
• The retailer perspective on buying behavior and emerging demand
• How publishers and printers can incorporate demand signals into forecasting and production planning
• Strategies for reducing stockouts while avoiding overproduction and excess inventory
• When demand is forecastable—and what to do when it isn't
• Practical approaches to planning production and inventory in an uncertain market

Designed as an interactive discussion, this session will examine how real-time market signals and data-driven forecasting can work together to support better inventory decisions, improve operational efficiency, and increase supply chain agility.

As with all BISG Supply Chain Lunch & Learns, participants are encouraged to share questions, experiences, and perspectives during the discussion.

Featured speakers to be announced!

About the Supply Chain Lunch & Learn Series

BISG's Supply Chain Lunch & Learns are always highly interactive, so you'll have a chance to contribute at the session. If you have any specific questions you'd like us to cover in this Lunch & Learn, you may send them in advance to info@bisg.org or simply add them to the chat during the session.

To allow participants to speak—and not just type questions—these sessions are conducted in a Zoom meeting (rather than webinar) format. Please take a moment to ensure that your microphone is muted until you'd like to contribute. While we encourage you to attend the live session, the conversation will be recorded and shared with registrants after the session takes place.