Using BISAC Merchandising Themes to Maximize Discoverability & Sales
Join us for an in-depth webinar designed for publishers and retailers looking to elevate their book marketing strategies!
Subject categories do the heavy lifting in communicating book content to both machines and people.
In an era where visibility is key, use of BISAC Merchandising Themes can transform your approach to categorizing, promoting, and selling books.
This session will offer practical insights, strategic frameworks, and actionable tactics to help boost book discoverability across digital and physical channels.
Who Should Attend:
- Publishers: Gain a competitive edge by aligning your catalog with industry-standard merchandising practices.
- Retailers: Improve in-store and online navigation, ensuring that customers find your titles quickly and efficiently.
- Marketing & Merchandising Professionals: Enhance your campaigns with precise categorization and targeted promotional strategies.
- Distributors & Aggregators: Streamline your content delivery to meet modern retail requirements.
What You'll Learn:
- Understanding BISAC Merchandising Themes: Explore the evolution and application of BISAC Themes and why they're a game-changer for the industry.
- Optimizing Book Discoverability: Learn how properly implemented themes can improve searchability, navigation, and ultimately drive sales.
- Integration Strategies: Discover best practices for integrating BISAC Themes into your existing digital and physical merchandising platforms.
- Real-World Applications: Hear success stories from Subject Codes committee members that illustrate the tangible benefits of implementation.
- Q&A Session: Engage with experts during a live discussion to address your specific challenges and questions.
Presenter:
CONNIE HARBISON has been involved in the book industry for over thirty years, starting as a trade book buyer in one of Barnes & Noble’s college bookstores. She was with RR Bowker for thirteen years, working with data integration and quality. For the past twenty years, Connie has worked as director of quality assurance for Baker & Taylor. She has served as chairman of the BISAC Subject Codes Committee for the past twenty-one years. Connie holds a BA and MA in English literature from The Catholic University of America and an MLS degree from Rutgers University.
Transform your book marketing approach with cutting-edge insights and proven strategies—reserve your spot today!
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