Marketing for Rights Professionals: How to Increase Sales with a Customer-First Focus
Rights professionals are uniquely positioned to grow revenue and build long-term business relationships—but are you making the most of modern marketing techniques to achieve that?
In this practical and insightful webinar, discover how adopting a customer-first mindset and drawing on tried-and-tested marketing strategies can help you enhance every stage of the rights sales process—from initial contact to long-term retention.
Led by rights expert Clare Hodder, this session will explore how marketing principles such as lead nurturing, audience segmentation, buyer personas, and customer journey mapping can be applied specifically to rights sales. Whether you're looking to attract new business, better engage prospective partners, or build loyalty among existing clients, this webinar offers a strategic approach to rights management with a strong commercial focus.
Clare is a renowned rights consultant with over 25-years of experience in rights management across academic, professional, and trade publishing. She brings deep industry insight, practical expertise, and a passion for professional development through training, mentoring, and thought leadership. Her webinar is ideal for rights professionals at all levels who want to improve sales performance, strengthen customer relationships, and future-proof their rights strategy using customer-centric methods.
Key Takeaways:
- Understand how to apply marketing funnel strategies—attract, engage, nurture, convert, retain—to your rights business
- Identify the key stages of your customer journey and how to align your communications accordingly
- Learn how to create compelling, customer-focused sales messaging that resonates with rights buyers
- Gain practical tips for using digital tools and platforms to build visibility and trust
- Explore real-world examples and insights from Clare’s extensive industry experience
Join us to rethink your rights sales strategy and put your customer at the heart of every deal!
Featured Speaker
CLARE HODDER has over 25-years of rights management experience in the publishing industry across academic, professional, and trade publishing. She has worked both in-house and as a consultant, advising on rights matters for publishers of all sizes, from global publishing giants to small indie presses, as well as industry organizations and service providers.
Clare runs the Rights 2 Consultancy practice and is Co-Founder and Director of the RightsZone software solution. She also runs Rights2gether – the global networking group for rights professionals which she set up in 2017. Clare currently sits on the rights groups of Publishers Licensing Services in the UK and Book Industry Study Group in the U.S. She regularly blogs on issues of interest to rights professionals, guest lectures on publishing courses, runs training sessions, speaks at industry events, and mentors new entrants to the industry.
You can see more about Clare and a detailed CV on LinkedIn.
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