AI & Marketing: Maximizing Your Digital Reach on Amazon & Beyond

Take your book marketing to the next level using AI! 

AI is transforming how publishers and authors optimize their digital marketing strategies, especially in the vast Amazon ecosystem. Part of our AI and the Book Publishing Industry series, this webinar features Joshua Tallent, Director of Sales & Education at Firebrand Technologies, in conversation with Brooke Dobson, Co-Founder and Chief Revenue Officer, Shimmr, on the powerful intersection of AI tools and book marketing techniques.

You'll learn ways to use AI to boost visibility, enhance metadata, and supercharge your marketing efforts for sales on Amazon and beyond. Learn how to optimize your strategies to thrive in the digital age!

Who Should Attend?

Whether you're an author, publisher, or marketing professional, this session will arm you with practical insights and cutting-edge strategies to stay ahead in the digital marketplace.

• Marketing directors looking to elevate their digital strategies
• Digital marketing specialists focused on book promotion
• Authors and self-publishers aiming to enhance their visibility
• Digital retailers and distributors wanting to optimize product exposure
• Metadata managers refining content for search and discoverability

What You’ll Learn:

• Explore how AI can streamline marketing campaigns, from automated content creation to ongoing performance tracking.
• Understand how to enhance your book’s metadata to increase visibility and ensure your titles are found by the right readers.
• Learn how to use AI to allocate marketing budgets more effectively, ensuring you get the highest ROI on your campaigns.

Featured Speakers

BROOKE DOBSON is Co-Founder and Chief Revenue Officer of Shimmr AI, which creates automated advertising for discovery and sales of books. With expertise in economic forecasting, marketing analytics, and AI technologies, she brings a unique view into AI applications in publishing. Brooke's executive experience in AI-native tech businesses, including roles as COO, CSO, and US President, enables her to translate AI into practical marketing and revenue-generating strategies. Her perspective is valuable for publishers looking to leverage AI for enhanced book discoverability and marketing, unlocking new revenue streams in today's digital landscape.

JOSHUA TALLENT is an acclaimed teacher and guide on the role of data in publishing and a vocal advocate for high quality book metadata. He serves as the Director of Sales & Education at Firebrand Technologies, where his focus is helping publishers of all sizes learn about, and find solutions to their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences about the latest innovations and advances in publishing data and workflow management. In his spare time, Joshua enjoys playing complex board games, playing Minecraft, and fiddling with his 3D printer.

The AI and the Book Publishing Industry webinar series brings together publishing professionals and industry leaders to explore the transformative impact AI is having on everything from editorial workflows to marketing strategies. Whether you're a publisher looking to integrate AI tools into your processes, an author curious about how technology can enhance your writing journey, or a thought leader striving to stay ahead of industry trends, this is an unmissable series.