AI & Marketing: Maximizing Your Digital Reach on Amazon & Beyond

Explore the powerful intersection of AI tools and book marketing techniques


Wednesday, May 28, 2025
1:00 PM - 2:00 PM (EDT)
This webinar will be held via Zoom.
Category: AI Series

Take your book marketing to the next level using AI! 

In today’s competitive book market, AI is transforming how publishers and authors optimize their digital marketing strategies, especially in the vast Amazon ecosystem. Part of our AI and the Book Publishing Industry series, this webinar will feature Joshua Tallent (Firebrand Technologies) in conversation with Brooke Dobson (Shimmr) on the powerful intersection of AI tools and book marketing techniques. You'll learn ways to use AI to boost visibility, enhance metadata, and supercharge your marketing efforts for sales on Amazon and beyond. 


Who Should Attend?

Whether you're an author, publisher, or marketing professional, this session will arm you with practical insights and cutting-edge strategies to stay ahead in the digital marketplace. Learn how to optimize your strategies and make smarter decisions to thrive in the digital age.

  • Marketing directors looking to elevate their digital strategies
  • Digital marketing specialists focused on book promotion
  • Authors and self-publishers aiming to enhance their visibility
  • Digital retailers and distributors wanting to optimize product exposure
  • Metadata managers refining content for search and discoverability


What You’ll Learn:

  • Explore how AI can streamline your marketing campaigns, from automated content creation to ongoing performance tracking.
  • Understand how to enhance your book’s metadata to increase visibility and ensure your titles are found by the right readers.
  • Learn how to use AI to allocate your marketing budget more effectively, ensuring you get the highest ROI on your campaigns.

Featured Speakers

Joshua Tallent is the Director of Sales & Education at Firebrand Technologies.

 

Brooke Dobson is the Chief Revenue Officer at Shimmr.  


The AI and the Book Publishing Industry webinar series brings together publishing professionals and industry leaders to explore the transformative impact AI is having on everything from editorial workflows to marketing strategies. Whether you're a publisher looking to integrate AI tools into your processes, an author curious about how technology can enhance your writing journey, or a thought leader striving to stay ahead of industry trends, this is an unmissable series.

BISG Members:

Your BISG membership grants you complimentary access to this webinar series. Simply log in to register for free. 

Nonmembers: 

A single webinar ticket costs $29; if you attend the first three webinars in the series, we'll send you a discount code for free access to the fourth!

For More Information:

Liz Bartek

Liz Bartek

Marketing & Communications Manager, Book Industry Study Group