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Publisher Campaigns for Mobile Commerce

Supply Chain

Publisher Campaigns for Mobile Commerce

Publishers are initiating a wide variety of mobile commerce promotional campaigns. Some of these campaigns are strictly promotional, offering access to content such as author biographies, reviews of a title, and excerpts. Other campaigns also provide a means for the consumer to purchase a book or eBook. There is also a wide variation in the display objects publishers place 2D bar codes on for consumers to scan. Print media advertisements are popular, as are posters on kiosks and in trains and buses. The example presented here shows access to the campaign from a 2D bar code in a New York Times Book Review advertisement. The campaign could be accessed as easily from a bar code on any other display object.

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