Leadership

Posts about leading-edge trends in the book publishing industry

Announcements Committees Green Journeys Leadership Member News

Creating Demand at Scale: Audience Development Delivers Publisher Success
Creating Demand at Scale: Audience Development Delivers Publisher Success

Connecting books to readers demands scalable marketing and technology tools that promote discoverability and sales using data that is acquired through the pools of readers and book consumers. Continue Reading

by Mary McAveney
12/6/2019


Altmetric for Books: What have we learned?
Altmetric for Books: What have we learned?

Launched in 2016, Altmetric for Books has collected over 4.6 million online mentions of more than 1.1 million books and book chapters. This data provides valuable insight about how researchers and the public engage with both trade books and scholarly monographs and their chapters. Continue Reading

12/1/2019


The Rebirth of Digital Books through Blockchain
The Rebirth of Digital Books through Blockchain

For publishers, blockchain can help to secure digital files in an open environment, ensure the attribution and verification of the content rights holder, and perform automatic royalty distribution using smart contracts. Continue Reading

by Simon-Pierre Marion
10/27/2019


Pivoting To Video: Lessons Learned
Pivoting To Video: Lessons Learned

Just as the book industry experienced a massive upheaval with ebooks, the entertainment industry experienced a similar disruption with the advent of streaming. HBO’s foray into that technology began in 2014, with the introduction of HBONow on Apple TV. Continue Reading

by Laura Dawson
10/14/2019


Outsource Your Distribution? Six Questions To Help You Decide
Outsource Your Distribution? Six Questions To Help You Decide

The publishing community faces an increasingly current complex landscape. These developments require that publishers take a broader view of the opportunities and risks in the current economic environment and the limits on resources. Continue Reading

by David Hetherington
10/10/2019